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NewTwitterfeedintroducesADAAtosocialmediamarketingWWCCPNlaunchesarefreshedwebsite08ADAAJUNE12TheAssociationhasofciallyjumpedonthesocialmediabandwagonwithitsintroductionofTwitter.AlthoughthemostcommonuseofTwitteristox18followx19otherpeopleandorganisationsofinterestinthiscasewehavelinkedallofourx18tweetsx19toanewsfeedwhichstreamsdirectlytotheADAAwebsite.ThisuniqueapproachenablesanyonetoviewtheAssociationx19slatestpostingswithorwithoutanaccount.Wewouldalsoliketoencouragememberorganisationswithatwitteraccounttofollowusandexchangeinformationtoensurewestayabreastofindustrynews.Twitterisalsousefulformorethansimplenewsconsumption.WhenusedproperlyTwitterisapowerfulmarketingtoolforcompaniestokeeppotentialandexistingcustomersuptodateonproductsandoffersandtomaintaingeneralpublicrelations.Ithasgrownfrommorethanjustamessagingorstatusupdatingserviceandhasthepotentialtovastlyspreadtheeffectivereuseofironandsteelslagsbeyonditscurrentmarketutilisationlevels.TheAssociationisexcitedtoembracethisstepforwardinthesocialmediamarketingworldandthepossibilitiesitcanbring.Globallyitiscurrentlyestimatedthatmorethan750milliontonnesofcoalcombustionproductsareproducedannually.Coalredpowerstationsoperatingacrosstheglobearesubjecttoanarrayofvariedoperatingenvironmentsandgovernmentpolicies.WorldWideCoalCombustionProductsNetworkWWCCPNwasformedtostrengtheninternationalcollaborationbetweenrespectivecountryindustryassociationsbeingnon-governmentalorganisationsNGOx19stoinformthepublicindustryandgovernmentalentitiesaboutthebenecialenvironmentaltechnicalandcommercialusesofCoalAshormoreappropriatelycoalcombustionproductsCCPs.Thenetworkoperatesonacooperativeindustryresponsebasisfacilitatingthecollectionanddisseminationofindustryinformation.Theoverarchingaimofthenetworkistosupportmemberx19saimstoincreasetheawarenessofthebenetsarisingfromCCPutilisationfortheenvironmentindustryworldeconomiesandthedevelopmentofenhancedsustainabilitythroughresourcerecoveryandconservation.TheactivitiesoftheWWCCPNareconsensusdrivenandinAprilthenetworksubmittedaproposaltotheWorldCustomOrganizationx19sHarmonizedSystemCommitteeHSCtoamendtheHarmonizedSysteminrespectofCoalAsh.InsummarytheproposalseeksanamendmenttoincorporateadedicatedsubheadingtoclearlydistinguishCoalAshfromotherproductslistedunderthecurrentsubheadingsunderheading26.21.ForanyproposaltobeconsideredbytheHSCthevalueofannualglobaltradeinCoalAshmustbemorethanUSD50million.BasedontradedataprovidedbycontributingWWCCPNmembersglobaltradeofCoalAshequatestomorethanUSD101millionannuallywiththelong-termtrendintradeandvalueincreasing.Forfurtherinformationandinternationaldatapleasevisitwww.wwccpn.orgNewTwitterfeedavailableontheADAAwebsiteWWCCPNlaunchesitsnewandimprovedwebsite